Cattle producers have a beef with 35-year marketing campaign
By ROXANA HEGEMAN Associated Press BELLE PLAINE, Kan. (AP) — It’s one of the nation’s most iconic marketing slogans, but today the checkoff program that created the “Beef. It’s What’s for Dinner” campaign is under attack by cattle producers who fund it. The beef checkoff program forces ranchers to pay $1 per head of cattle
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