Retailers are tricking consumers into spending more with earlier-than-ever Halloween rollout
By Elisabeth Buchwald, CNN New York (CNN) — The dog days of summer have traditionally been prime time for retailers to stock shelves with folders, lunch boxes and backpacks. But suddenly those items are sharing real estate with skeletons, witches and ghosts. Coming right on the heels of last year’s Summer Christmas, welcome to Summerween.
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