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British fashion brand Timbuktu accused of ‘cultural appropriation’ for trademarking ‘Yoruba’

A British clothing retailer has come under fire for trademarking the name of the west African Yoruba people several years ago, igniting a debate online about whether trademarking names of ethnic groups amounts to cultural appropriation. Timbuktu, an outdoor clothing brand based in northern England, filed to trademark the word “Yoruba” in 2015, records from

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