Adidas is selling Reebok for less than it originally paid
By Nathaniel Meyersohn, CNN Business Adidas bought Reebok for $3.8 billion in 2006, back when Reebok was riding high and had deals with the NBA and NFL. Now, Adidas is selling the slumping brand for up to $2.5 billion. Adidas said Thursday that it had reached a deal with Authentic Brands Group to offload Reebok.
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