Adidas’ plan to take over college sports: Sign endorsement deals with up to 50,000 student athletes
By Nathaniel Meyersohn, CNN Business Following a landmark Supreme Court decision last year that opened the door for college athletes to make money, sponsors have scrambled to nab the highest-profile NCAA players. But Adidas is playing the game differently. Rather than exclusively going after individual sponsorship deals, Adidas announced Wednesday that it will create a
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