Super Cruise vs. BlueCruise: GM and Ford slug it out in trademark dispute
By Chris Isidore, CNN Business As General Motors and Ford work to develop self-driving vehicles, their lawyers are busy battling over what they should be allowed to call the technology. Late last month, GM filed a trademark infringement case to block Ford from using the name “BlueCruise” for its soon-to-be-released hands-free driving feature. Ford says
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