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Columbia

Local shoppers say they prefer to buy some items in store, while data shows shift toward online shopping

COLUMBIA, Mo. (KMIZ) With the holidays quickly approaching, millions of consumers prepared for Super Saturday—one of the busiest shopping days of the year. According to the National Retail Federation, an estimated 157.2 million shoppers tackled last-minute holiday purchases this weekend. Data from the U.S. Census Bureau highlights a continued shift toward online shopping. E-commerce sales

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