Why is Target pulling some Pride merch? The retailer’s response to hostile backlash, explained

Associated Press

WASHINGTON (AP) — Target is removing some items and making other changes to its LGBTQ+ merchandise nationwide after intense backlash from some shoppers ahead of Pride month. In a Tuesday statement, Target pointed to hostile behavior from customers that has impacted employees’ sense of safety. Target said that customers knocked down Pride displays at some stores, angrily approached workers and posted threatening videos on social media from inside the stores. The confrontations in Target stores is taking place as state legislatures introduce a record number of bills targeting LGBTQ+ individuals across the country. Some activists and advocacy groups have criticzied Target’s response — calling on the retailer to reaffirm its support with the LGBTQ+ community.