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Record online traffic expected on Cyber Monday

Online Shopping


Adobe Analytics expects Monday to be the largest online sales day in U.S. history as many are opting for online shopping amid the COVID-19 pandemic.

This comes after Adobe also reported Black Friday online sales hit a new record after customers spent an estimated $9 billion dollars on U.S. websites.

That is a 22% increase over the previous record of $7.4 billion set last year.

According to Adobe Analytics 2020 Holiday Shopping Forecast online sales could reach $189 billion over the holiday season.

The report went on to say, "Normally, holidays bring a sudden jolt to e-commerce websites. This year, going into the holidays, online retailers are seeing shopping on steroids."

The report mentioned that online sales were at holiday levels before the holiday season even began.

Sales of buying online and picking up in store are also expected to explode as customers look to avoid shipping costs while still getting fast delivery.

Adobe also reported that 49% of customers expect to get the best deals online on both Black Friday and Cyber Monday.

Major retailers in Columbia such as Best Buy and Wal-Mart are already offering their Cyber Monday deals. Both retailers offer curbside pickup options.

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Ben Fein

Ben Fein is a multimedia journalist for ABC 17 News. You can usually see his reports on weekend mornings or weekdays at 5, 6 and 6:30 p.m. on KMIZ.


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