COLUMBIA, Mo. (KMIZ)
Mizzou athletics announced it is moving to digital only ticketing for football and men's and women's basketball games starting this fall.
Fans will no longer be able to print their tickets, according to a release from MU. For those without a smartphone, the Mizzou athletics ticket office will provide an alternative option.
"There are going to be several challenges as athletics venues across the nation begin to open following the COVID-19 pandemic, and as a department, we will continue to stress the fan experience and safety at all of our events, and digital ticketing will play a key role in both of those areas moving forward," Mizzou athletic director Jim Sterk said in a release. "The convenience of digital ticketing is something I know our fans have been intrigued by for a long time, and that was confirmed during the focus groups we held as part of the decision-making process."
Sterk said about 30% of MU fans last year, including 99.5% of students, had their tickets on a mobile device.
Sterk added in his statement, "In addition, this move will also provide a significant financial savings to the department during these challenging times we are in. When you put it all together, we believe this move is right for Mizzou athletics and its fans at this time."
MU believes digital ticketing will lead to less theft and lost tickets. The athletic department also said ticket holders will still be able to sell and transfer their tickets online.
For more information, check out this Q&A from Mizzou athletics' website.