Coca-Cola is giving BodyArmor a major makeover in hopes of jump-starting sales
By Jordan Valinsky, CNN New York (CNN) — When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company had the goal of it “becoming the #1 global sports drink,” toppling PepsiCo’s Gatorade from its top-selling position. About four years later, BodyArmor remains stuck behind rival Gatorade and sister brand
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