AMC Theatres, in a shift, rolls out $25 million ad campaign starring Nicole Kidman
By Frank Pallotta, CNN Business “We Make Movies Better.” That’s the tagline of a new advertisement from AMC Theatres. The world’s biggest movie theater chain debuted a $25 million national ad campaign Wednesday that it hopes will bring audiences back to the movies. It’s an unusual move because movie theater chains typically don’t advertise outside
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