![Red Lobster has filed for bankruptcy protection.](https://abc17news.b-cdn.net/abc17news.com/2024/05/cnn-L19jb21wb25lbnRzL2ltYWdlL2luc3RhbmNlcy9jbHdldXpqNHEwMDAyMzU2anNiczg4dDJj-L19jb21wb25lbnRzL2FydGljbGUvaW5zdGFuY2VzL2Nsd2Fzb2xvZjAwMG4zbm95Nm1qMjZhZWo-1-375x225.jpg)
How Red Lobster’s misguided endless shrimp promotion drove it into bankruptcy
CNN By Nathaniel Meyersohn, CNN New York (CNN) — Last summer, Red Lobster made $20 endless shrimp a permanent menu item. Endless shrimp was a successful annual limited-time offer for Red Lobster for 20 years. But Red Lobster’s latest major shareholder, Thai Union, a Bangkok-based canned seafood company, saw the promotion as a way to
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