Online superstore Temu doubles down on Super Bowl with TV ad and $15 million in giveaways
By Juliana Liu, CNN Hong Kong (CNN) — A year after making its advertising debut at the Super Bowl, Chinese-backed online shopping platform Temu is redoubling efforts in its most important market with a second ad on America’s biggest stage and $15 million in coupons and other giveaways. The Boston-based firm — owned by PDD
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