Singles Day: China’s e-commerce giants try to lure reluctant consumers with ‘truly low’ prices
By Laura He, CNN Hong Kong (CNN) — China’s wobbly economy has affected the world’s largest annual shopping event, and companies have launched an aggressive price war to woo customers. The Singles Day festival, also known as “Double 11,” was created by Alibaba in 2009 and has turned into a weeks-long shopping bonanza in China.
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