Mark Zuckerberg’s long apology tour: A brief history

By DAVID HAMILTON
AP Technology Writer

SAN FRANCISCO (AP) — Mark Zuckerberg has accumulated a long history of public apologies, often issued in the wake of crisis or when Facebook users rose up against unannounced — and frequently unappreciated — changes in its service. It’s a history that stands in sharp contrast to most of his peers in technology, who generally prefer not to speak publicly outside of carefully stage-managed product presentations. But it’s also true that Facebook has simply had a lot to apologize for. Zuckerberg was back in damage control mode on Wednesday when he apologized to the parents of children exploited, bullied or driven to self harm via social media.