Wilmer Valderrama. Rosario Dawson. America Ferrera. Star-led drive aims to get Latinos to vote
Associated Press
The Voto Latino Foundation has launched a $5 million initiative to encourage Latinos to vote. The “Vota Con Ganas” or ’Vote with Enthusiasm” campaign launched Tuesday. It will feature personal stories and messages from the Latino community, voter registration drives and workshops, social media outreach campaigns, and public service announcement-type videos from celebrities and influencers. All will highlight the importance of voting and the impact the Latino vote can have. Stars participating so far in the campaign include Wilmer Valderrama, Rosario Dawson, America Ferrera, Danny Lux, Jessica Alba, Gina Torres and Xochitl Gomez.