The Kings League — Piqué’s bid to disrupt Spanish soccer

Published January 23, 2023 5:49 AM

By JOSEPH WILSON
Associated Press

BARCELONA, Spain (AP) — Former Barcelona star Gerard Piqué is bidding to disrupt Spanish soccer with a new amateur seven-a-side competition designed to tap into the millions of young people who now prefer to watch a live stream online instead of a 90-minute televised match. The Kings League is shown for free on the Internet and includes both wacky rules targeted to engage new fans and veteran players like Sergio Agüero to win over soccer lovers. The Spanish league president has called it a “circus” but hundreds of thousands are watching and sponsors and advertisers are taking notice.

Article Topic Follows: AP National Sports

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