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Walmart enters the metaverse with Roblox experiences
By Ramishah Maruf, CNN Walmart has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids. Walmart said it is targeting the next generation of customers — Covid-19 altered consumers’ shopping habits and caused a surge in e-commerce sales. ‘Walmart
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