![Containers of Dannon Activia Yogurt are seen on a supermarket shelf in 2009.](https://abc17news.b-cdn.net/abc17news.com/2022/07/hypatia-h_3a43627401cbe7bdbf526dddcb0b4f22-h_790032d745c0200284fe5aefc7e14d96-300-375x225.jpg)
How Activia went from stodgy digestive aid to trendy wellness brand
By Danielle Wiener-Bronner, CNN Business If you hear the word “Activia,” your first thought might be of Jamie Lee Curtis. You may also think of its dated commercials, in which women complain of irregular digestion, and, well, poop. Danone launched Activia, the probiotic yogurt that claims to support gut health, in the United States in
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