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Fans watch the NBA Finals from Cosm Los Angeles in Inglewood

The NBA is extending its relationship with one of the sporting world’s most intriguing start-up companies

By Kyle Feldscher, CNN (CNN) — One of the sports world’s most intriguing start-up companies is renewing its long-term partnership with its first-ever major professional sports league partner. The NBA and Cosm, the entertainment company that’s reinventing the sports bar with what they like to call “shared reality,” announced Thursday an extended partnership to air

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