How ‘kidulting’ helped make Build-A-Bear a Wall Street darling
By Vanessa Yurkevich, CNN New York (CNN) — Build-A-Bear Workshop, the nearly 30-year-old toy brand, is having a breakout moment, eclipsing some of Wall Street’s biggest winners by targeting customers across a broad age range. The toy company’s revenue grew 11% in the second quarter to a record $124.2 million, and it even raised full-year
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