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5 ways TikTok taps into online shopping—and more revenue—on its platform


Future Publishing // Getty Images

5 ways TikTok taps into online shopping—and more revenue—on its platform

Influencers selling crayfish through tiktok live



Jirapong Manustrong // Shutterstock

Built-in shopping features

A phone open to the Shopify login screen



VCG // Getty Images

Live shopping events

A livestreamer selling handbags via TikTok



PixieMe // Shutterstock

E-commerce ads

A screen showing TikTok’s ad management system



monticello // Shutterstock

Lead generation tools

A laptop computer open to Zapier, one of TikTok’s partners for lead generation



Vane Nunes // Shutterstock

Influencer-focused API

An influencer does his makeup while sharing products with his viewers


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