Mizzou’s NIL agency announces partnership with popular apparel brand

COLUMBIA, Mo. (KMIZ)

Mizzou's NIL agency, Every True Tiger Brands, announced a partnership with GenTeal Apparel, which is a premium lifestyle apparel brands in the collegiate and golf spaces, on Wednesday morning.

The collaboration will help create a line of co-branded merchandise, with 30 percent of each sale being returned to Every True Tiger to help support NIL partnerships with MU student-athletes.

GenTeal has become best known for its polos, quarter-zips, sports shirts and performance apparel, becoming a large brand in each the college athletics, golf and outdoor lifestyle spaces.

Now, Mizzou Athletics is set to put its name alongside that nationally recognized brand.

“GenTeal has built an outstanding brand that blends quality, comfort, and style in a way that resonates strongly within collegiate athletics and lifestyle markets,” Every True Tiger CEO Mario Moccia said in a press release. “This partnership creates exciting opportunities to enhance the supporter experience while continuing to grow meaningful branding opportunities for student-athletes.”

"As a lifelong Mizzou fan, the partnership with Every True Tiger is especially meaningful to me,” GenTeal Apparel Co-Founder Blake Dubinski said in a press release. “I am particularly excited about the future of Mizzou athletics and the vision, investment, and leadership that continue to elevate the university's profile nationally. We look forward to building a long-term partnership that delivers meaningful value to Tiger fans, student-athletes, and the university."

Since its founding in 2022, Every True Tiger Brands has been focused on building and maximizing a student-athlete's personal brands, helping Tiger athletes navigate through the Name, Image and Likeness landscape. The organization helps create strategic opportunities for those athletes through brand partnerships, fan engagement and revenue-generating intiatives.