New NCAA president says NIL rules could protect athletes

By RALPH D. RUSSO
AP College Sports Writer

Former Massachusetts Gov. Charlie Baker is starting his new job as president of the NCAA this week. At the top of his to-do list is getting a handle on name, image and likeness compensation for college athletes. Like his predecessor, Mark Emmert, Baker says the NCAA needs help from Congress in the form of a federal law to govern NIL. But Baker brings a different way of thinking about regulating NIL. He views the athletes as the consumers in a burgeoning market that lacks transparency and is littered with unqualified and even unscrupulous actors.