Kraft Mac & Cheese is trying to maintain its dominance with flavor drops and new shapes
By Jordan Valinsky, CNN New York (CNN) — With Kraft Mac & Cheeseās latest product, the 87-year-old brand is taking a page from hip streetwear companies. The pantry staple is forgoing its usual strategy of a nationwide release at grocery stores for its newest offering. Instead, itās emulating ādropā culture, often seen in the sneaker
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