Kanye West’s ugly break-up with Adidas and Gap shows the risks of celebrity partnerships
By Nathaniel Meyersohn, CNN Business In 2013, Adidas struck a deal with Kanye West to create Yeezy-branded shoe and clothing collections for the sportswear giant. Landing West, who previously had an endorsement deal with Nike, was a coup for Adidas. Three years later, Adidas expanded its relationship with him, heralding it as the “most significant
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