Under Armour was a real threat to Nike. Now it’s fighting to stay relevant
By Parija Kavilanz, CNN New York (CNN) — It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s championed on the basketball court by Stephen Curry and on the golf course by Jordan
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