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Sweden reclaims place names from IKEA

By Julia Buckley, CNN Bolmen: your toilet brush. Toftan: your trash can. Misterhult: your bamboo lamp. Those exotic-sounding names that IKEA gives your household products are familiar words to Swedish speakers — often, they’re named after famous destinations. And now, the Swedish tourist board is reclaiming those names in a new marketing campaign, designed to

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