Hailey Bieber’s beauty brand rhode just sold to e.l.f. for $1 billion
By Ramishah Maruf, CNN New York (CNN) — Hailey Bieber’s beauty brand rhode sold to budget makeup powerhouse e.l.f. Beauty for $1 billion on Wednesday. It’s e.l.f.’s largest acquisition to date, eclipsing its $355 million purchase of skin care brand Naturium in 2023. Founded in 2022 along with Michael D. and Lauren Ratner, Bieber’s brand
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