Look for lots of cute animals and celebs in Super Bowl ads

Published February 12, 2023 6:42 PM

By MAE ANDERSON
AP Business Writer

NEW YORK (AP) — Off the field at the Super Bowl, 50-plus marketers are having a battle of their own. They’re trying to reach the more than 100 million people tuning into the broadcast on Fox. Experts say that marketers are using light humor, lots of cute animals and even more stars to help get their messages across. Ben Affleck, Jennifer Lopez, Melissa McCarthy and Serena Williams are just some of the celebrities expected to make appearances in the spots that cost up to $7 million to buy.

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