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AP National Business

Ukrainian fashion brand in bombarded city picks up and flees

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KMIZ

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Published 2:30 AM

By CARA ANNA
Associated Press

LVIV, Ukraine (AP) — Just days ago, Artem Gorelov was trying to survive in one of the most brutal parts of Ukraine, the Russian-occupied Kyiv suburb of Bucha. Now he stands in a quiet room in the late afternoon sunlight, hand-making hats for a local fashion brand worn by Madonna and Ukraine’s first lady. Gorelov has joined Ukrainians’ massive migration west to the city of Lviv near Poland, and unusually, the 100-employee company he works for arrived with him. Searching for safety but determined not to leave Ukraine, the brand Ruslan Baginskiy is among the businesses that are uprooting amid war.

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