Super Bowl more of a showcase for media companies instead of the network

Published February 10, 2024 1:52 PM

By JOE REEDY
AP Sports Writer

LOS ANGELES (AP) — Super Bowl Sunday used to be the one day for a network to showcase its sports division and launch a new show. That is not the case anymore. With media consolidation, the networks are now sharing the stage with its corporate siblings. That’s been the case this week as Paramount showcased various programming and originated many of its shows from Las Vegas.

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