Enterprise CEO says rental car prices have moderated as supplies have improved but remain high

By TOM KRISHER
AP Auto Writer

DETROIT (AP) — When Enterprise started to see automobile supply problems after the pandemic hit in 2020, the car and truck rental, fleet management and mobility company decided to cater to its long-term customers. Chrissy Taylor, CEO of the newly renamed Enterprise Mobility, emphasized rentals to businesses and insurance companies with clients whose cars were damaged in crashes. Now that travel has made a comeback, Taylor sees rental cars growing again. But she says the main emphasis is still on long-term contracts. Enterprise is now up to more than 2.3 million vehicles in its fleet, more than it had right before the pandemic.