Leo Messi sparks a surge in Major League Soccer subscription sign-ups
By Jordan Valinsky, CNN Business New York (CNN) — Soccer superstar Leo Messi’s arrival in America has sparked a surge in ticket prices, apparel and now, streaming subscriptions. MLS Season Pass, which is Apple’s streaming package that broadcasts the soccer matches, experienced 1,690% growth in sign-ups the day Messi first played for his new team
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