Snapchat’s TikTok competitor will no longer give away $1 million daily. Here’s what’s next
When Snap took on TikTok, it didn’t just release a copycat product. It distributed $1 million every day to those who submitted the most entertaining short-form videos to its Spotlight product. But soon Snap will dial back that perk, prompting a question of whether the platform will continue to attract creators who could go elsewhere.
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