How Abercrombie, Victoria’s Secret and Vitamin Shoppe use smell to get you to spend more
By Nathaniel Meyersohn, CNN Business Have you ever stepped into an Abercrombie, Victoria’s Secret, Vitamin Shoppe or another store and wondered: “What’s that smell?” Scent is a subtle, often underrated, component of companies’ attempts to entice customers and get them to linger around longer. These retail chains and other companies, including restaurants, fast-food chains, airlines,
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