The internet’s love for ‘very demure’ content spotlights what a viral trend can mean for creators
AP Business Writer NEW YORK (AP) — It’s not just you. The word “demure” is being used to describe just about everything online these days. It all started earlier this month, when TikTok creator Jools Lebron posted a video that would soon take social media by storm. The hair and makeup she’s wearing to work?
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