IHOP pines for TikTok’s attention with new Dubai Chocolate pancakes valued at $100
By Jordan Valinsky, CNN New York (CNN) — International House of Pancakes, a.k.a. IHOP, is leaning into the first word of its name and jumping on a global viral trend that is as lavish as it is expensive. The chain is capitalizing on the “Dubai Chocolate” trend, which has tantalized TikTok users over the past
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