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This chain wants to take on Lululemon with a new men’s line
Dick’s Sporting Goods knows Lululemon’s ABC pants are a hit. So it wants to create its own version. On Tuesday the sporting goods chain launched a new men’s private-label athleisure brand: VRST. The line, which features pants, joggers, shorts, tees and sweatshirts ranging $30 to $120, is positioned to appeal to the “modern active man
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