Why Tide Pods look like candy
By Nathaniel Meyersohn, CNN Business In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes. Cheaper rivals and in-house store brands were chipping away at Tide’s dominance. P&G had also found that consumers were
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