Big brands could pivot easily if TikTok goes away. For many small businesses, it’s another story
By HALELUYA HADERO and ANNE D’INNOCENZIO Associated Press NEW YORK (AP) — If content creators and corporate executives made TikTok videos about the platform’s possible U.S. demise, disco diva Gloria Gaynor’s “I Will Survive” could supply the soundtrack. Sure, businesses that built strategies around TikTok and promote products there would prefer not to seek eyeballs
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