![A 1902 advertisement for Heinz with the "57 varieties" slogan.](https://abc17news.b-cdn.net/abc17news.com/2022/02/hypatia-h_ed3241e53ec6ef71204ea194a058f345-h_768adfa771ee52447a362d0ee35d9aa5-300-375x225.jpg)
How Heinz uses a fake number to keep its brand timeless
By Nathaniel Meyersohn, CNN Business Heinz has been linked to the number 57 for more than a century. The company’s “57 varieties” slogan was a key part of its early strategy to attract consumers. It’s still featured on Heinz ketchup bottles today and is central to the brand’s identity. But that famous number is completely
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