Rivian’s CEO created buzzy, outdoorsy EVs. Now big automakers are coming after it
By Peter Valdes-Dapena, CNN Business Rivian CEO Robert Joseph Scaringe, better known as RJ, is living his lifelong dream. Getting here though has required dedication to a vision that once seemed nearly impossible. Even now, as the company’s assembly lines have started churning out its electric vehicles, success still isn’t assured. Rivian’s off-road-capable trucks and
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