![A customer chooses Boston Beer Co.'s Truly Hard Seltzer in a supermarket in New York in April 23.](https://abc17news.b-cdn.net/abc17news.com/2021/07/hypatia-h_fca4b590c13420a2123a471f8bbddb6c-h_1d5dc5d2f01c144b08940cfc40d7e583-300-375x225.jpg)
The hard seltzer craze has come to an end
By Jordan Valinsky, CNN Business The once unstoppable growth of hard seltzer has gone flat. That warning is coming from Boston Beer, the creator of Truly Hard Seltzer, which said that popularity of the low-calorie drink has faded. Boston Beer founder Jim Koch said that the “hard seltzer category and overall beer industry were softer
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