Serena Williams’ farewell match smashes ESPN ratings records
By Jordan Valinsky, CNN Business Serena Williams’ loss last week at the US Open, likely her final match, made history for ESPN. The roughly three-hour match averaged 4.8 million viewers, making it ESPN’s most-watched tennis match in its 43-year history. Ratings peaked during the match’s final set in the 10:15 pm quarter-hour, garnering 6.9 million
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