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CNN – Business/Consumer

Retailers are tripping over themselves for Millennial and Gen Z shoppers. But not this one

By Parija Kavilanz, CNN Most retailers are tripping over themselves to stay relevant by courting younger Millennial and Gen Z shoppers. Not Lands’ End. As it looks to grow its customer base, Lands’ End is bucking the trend by purposely embracing the “forgotten generation,” Gen Xers. They are the generation of consumers sandwiched between Baby

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