Stella McCartney says sustainability doesn’t have to sacrifice luxury in Beatles-filled Paris runway

Published March 4, 2024 8:30 AM

By THOMAS ADAMSON
AP Fashion Writer

PARIS (AP) — Stella McCartney presented a sustainability-minded showcase at Paris Fashion Week. With the support of luxury conglomerate LVMH and a front row featuring Ringo Starr and Paul McCartney, she highlighted the fashion industry’s environmental impact. Her fall-winter 2024 collection emphasized that glamour can coexist with environmental responsibility. Highlights included garments with recycled sequins, faux-diamond details and alternative leather from apple waste. LVMH’s investment in her brand since 2019 amplifies the message that luxury and sustainability are not mutually exclusive. McCartney’s efforts demonstrate a commitment to reducing the fashion industry’s carbon footprint.

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