Black woman becomes face of Missouri following NAACP warning

JEFFERSON CITY, Mo. (AP)

A Black woman has become the face of Missouri's tourism campaign, nearly four years after the NAACP warned travelers that their civil rights may not be respected it they visit the state.

The St. Louis Post-Dispatch reports that the Missouri Division of Tourism kicked off the campaign Monday. The woman, dubbed Mo, is featured in a promotional video hiking, watching a baseball game and riding a roller coaster.

Pictures also show her posing as a Foodie Mo, Barbecue Mo, Lake Mo, History Mo and more.

Missouri NAACP President Nimrod Chapel says the group's travel advisory will remain in effect until the state makes "meaningful progress in the systemic abuses affecting people of color."