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Americans expected to spend over $20 billion for this year’s Super Bowl, survey shows

COLUMBIA, Mo. (KMIZ)

Super Bowl 60 is set to kick off Sunday evening, and fans are expected to spend a total of $20.2 billion in preparation, according to a report from the National Retail Federation.

That's about a $1.6 billion increase from last year, but consumers will see an average $3.19 increase.

The report shows an individual average of $94.77, with 79% of people choosing to buy food and drinks.

Team apparel comes in much lower, with 15% of people, and 11% of people plan to buy TVs, according to the report. Decorations and furniture are the least popular, with 8% of people planning to purchase.

Over 213 million Americans plan to watch the game, and over half are expected to either go to a watch party or throw one, according to the report. About 18.2 million people plan to watch at a bar or restaurant.

Last year, the Kansas City Chiefs faced off against the Philadelphia Eagles in New Orleans for Super Bowl 59 and lost 40-22.

This year, the Super Bowl won't be as stressful, Columbia resident Kristi Peterson said.

"We're just going to hang out at home, with the family, watch a little of the game, since it's a nonstressful game," Peterson said. "But we're looking forward to the Super Bowl halftime show."

Peterson and her young daughter said they are both ready to dance to halftime performer Bad Bunny-- a Puerto Rican artist.

The Petersons are among 18% of people who are looking forward to Bad Bunny's performance, according to the report.

The report shows 43% of people believe the football game is most important, and 18% of people said they're looking forward to the commercials.

Peterson said she'll also have a few appetizers to go along with the game, in typical football fashion.

"We'll have buffalo chicken dip and chips and salsa, and mostly just football food," she said.

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Alison Patton

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